Ring 1

In managing the context of a program stakeholder management is important. Stakeholders can be an important source of support of a program and should not be alienated. What is required is a considered planning of the process: understanding who the stakeholders are and then managing their engagement.

Points:

• Try to concentrate at least on those stakeholders that (potentially) have a bearing on the program – avoid trying to comply to all that have a divergent opinion
• Respect diversity and try not to negotiate it away
• Shared decisions are better – negotiation is more usually mentioned than done

Tools:

• Stakeholder management and lobbying
• Liability assessment
• Facilitation
• Articulation